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Sensible Man Antiques

Brooker Web Design

Your collection deserves a platform built for it.

A bespoke ecommerce platform designed from the ground up for dealers who sell one-of-a-kind items. Not a template. Not a marketplace. Your shop, your brand, your way.

Built by people who understand the trade — because we built it for a working antiques dealer first.

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Live Demo

You’re looking at it.

This entire site — the shop, the checkout, the admin panel, the mobile app — is the platform. Everything you see here is what your customers would experience.

Browse the shop

What You Get

Everything a dealer needs. Nothing they don’t.

Every feature was built because a real dealer needed it — not because a product roadmap said so.

One-of-a-Kind Inventory

Built for unique items, not mass retail. No stock counts, no SKUs. Each piece is either available or sold. Draft, publish, and manage your collection with a simple workflow.

Mobile Listing App

Photograph and list items from the field with your phone. AI writes the description for you. Back at the desk, review and publish from the full admin panel.

AI-Powered Descriptions

Upload your photos and the platform writes a brand-consistent description automatically. Review it, tweak it, or accept it as-is. Saves hours per listing.

Secure Card Payments

Stripe integration with full 3D Secure protection. Fraud liability shifts to the card issuer. Customers pay, you get paid. No chasing bank transfers.

Customer Accounts & Wishlists

Customers create accounts, save favourites, track orders, and get notified when items they love become available or drop in price.

Profit & Loss Reporting

Track what you paid, what you sold for, and your actual profit. Filter by date range, see category breakdowns. Know your numbers at a glance.

Newsletter & Price Alerts

Built-in newsletter system with new item alerts and per-item price drop notifications. Keep your customers engaged without a third-party email tool.

Gallery-Quality Imagery

Full-bleed hero photos, multi-image galleries with lightbox, pinch-to-zoom on mobile. Let the objects do the selling with photography that does them justice.

Security Built In

Two-factor authentication, rate limiting, bot detection, encrypted PII, and full GDPR compliance. Not bolted on as an afterthought — baked into the foundation.

Branded Transactional Email

Order confirmations, shipping updates, collection reminders, PDF invoices — all automatically sent in your brand styling. Customers stay informed without you lifting a finger.

Your Brand, Not Ours

This isn't a marketplace or a template with your logo slapped on. Your colours, your typography, your personality. A platform that feels like you built it yourself.

AI Room Matching

Customers upload a photo of their room and the platform suggests items from your collection that match their style. A personal curator, powered by AI.

Who Built This

Built by a developer who needed to solve a real problem.

This platform wasn’t designed in a boardroom. It was built for a working antiques dealer who needed a way to list unique items from his phone, take card payments, and manage orders — without fighting a generic ecommerce template that assumed he was selling t-shirts in bulk.

Every feature exists because it solved a real problem. The mobile app exists because dealers list items in the field. The AI descriptions exist because writing 50 listings a week is painful. The P&L reports exist because knowing your margins matters more than vanity metrics.

Now we’re making it available to other dealers who want the same thing — a platform that works the way they do.

Not a Template

Shopify, Squarespace, and Wix are built for everyone — which means they're optimised for no one. This platform is purpose-built for one-of-a-kind inventory. No workarounds, no plugins, no compromises.

Not a Marketplace

Your customers come to your site, see your brand, and buy from you. No competing listings. No commission fees. No algorithm deciding who sees your stock.

Not a DIY Project

You don't need to learn to code. We handle the setup, the hosting, the domain, and the ongoing maintenance. You focus on what you're good at — finding and selling beautiful things.

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Interested? Let’s talk.

Tell us what you sell, how you work, and what you need. We’ll get back to you within 48 hours with a straight answer on how the platform would work for your business and what it would cost.

No sales pitch. No obligation. Just a conversation.

Bespoke builds · No templates · No monthly platform fees

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